Semester 1

• Financial Accounting: Understanding financial statements and analysis.
• Managerial Accounting: Cost analysis, budgeting, and managerial decision-making.
• Corporate Finance: Fundamentals of finance, including financial strategy and risk management.
• Marketing Management: Marketing strategies, market research, and customer analysis.
• Operations Management: Optimization of supply chain processes, resource management, and efficiency.
• Organizational Behavior: LeaUnderstanding human behavior in organizations, leadership, and teamwork.

Semester 2

• Quantitative Methods and Business Analytics: Data analysis, forecasting, and quantitative tools for sports management decision-making.
• Microeconomics: Principles of microeconomics and their application in the sports industry.
• Macroeconomics: Understanding macroeconomic factors influencing the sports business.
• Sports Business Environment: Analyzing the sports industry, trends, and market dynamics.
• Sports Law and Ethics: Legal and ethical considerations in sports management.
• Strategic Management: Planning and executing sports events and tournaments.

Semester 3

• Sports Marketing: Advanced concepts in sports marketing, branding, and sponsorship.
• Sports Finance: Managing finances in sports organizations, including revenue generation and budgeting.
• Sports Analytics: Using data and analytics to make informed decisions in sports management.
• Athlete Management: Contract negotiation, talent scouting, and athlete representation.
• Sports Facilities Management: Managing sports facilities and venues.
• Sports Media and Broadcasting: Understanding sports media rights, broadcasting, and digital media.

Semester 4

• Sports Strategy and Management: Developing strategic plans for sports organizations and franchises.
• Sports Entrepreneurship: Exploring entrepreneurship opportunities in the sports industry.
• Sports Governance and Regulations: Understanding sports governing bodies and regulations.
• Global Sports Management: Managing sports organizations on an international scale.
• Internship: Optional internship in a sports organization or related field.
• Elective Courses: Students can choose from a range of electives based on their interests, such as sports analytics, sports psychology, or sports marketing research.

Capstone Project

Sports Management Project: A comprehensive project or thesis related to a specific aspect of sports management, such as market analysis, event planning, or sports business strategy.

• Sports Knowledge: A deep understanding of various sports, their rules, players, and the sports ecosystem is essential.
• Business Acumen: Strong business management skills, including strategic thinking, financial acumen, and marketing knowledge, are crucial for managing sports organizations effectively.
• Leadership and Team Management: The ability to lead and inspire teams, whether in sports organizations, event management, or marketing, is a valuable skill.
• Communication: Effective written and verbal communication skills are necessary for engaging with athletes, sponsors, fans, and media.
• Marketing and Branding: Proficiency in sports marketing, including branding, sponsorship, and fan engagement strategies, is essential.
• Data Analysis: The ability to use data and analytics to make informed decisions, evaluate player performance, and assess marketing campaigns is increasingly important in the sports industry.
• Event Management: Understanding the logistics and planning involved in organizing sports events, including venue management, scheduling, and ticketing.
• Crisis Management: The capability to handle crises such as scandals, injuries, or disruptions to events.
• Networking: Building and maintaining a network of contacts within the sports industry, including athletes, sponsors, and fellow professionals.
• Global Perspective: In an increasingly globalized sports industry, an understanding of international markets and cultures is valuable.
• Digital and Social Media: Proficiency in using digital and social media platforms for marketing and engagement with fans and audiences.
• Fan Engagement: Strategies for building and engaging a passionate fan base through promotions, events, and community-building initiatives.
• Innovation: The ability to identify and implement innovative solutions in sports management and marketing.
• Analytical Thinking: Understanding budgets, revenue streams, and financial planning in the sports business.
• Public Relations: Managing the public image and reputation of sports organizations and athletes.
• Passion for Sports: A genuine passion for sports and a commitment to the industry's values and culture.

• Sports Marketing Manager: Develop and execute marketing strategies for sports organizations, athletes, and sporting events. This role involves branding, sponsorship deals, fan engagement, and promotion.
• Sports Business Development Manager: Plan and coordinate sporting events, tournaments, and competitions. Responsibilities include venue selection, logistics, scheduling, and fan experience management.
• Sports Analytics Specialist: Use data analysis and statistical tools to provide insights into athlete performance, fan behavior, and team strategies. This role is critical for making informed decisions in sports organizations.
• Sports Consultant: Work as an independent consultant or for consulting firms to provide specialized advice and solutions to sports organizations seeking to improve their operations, marketing, or strategies.
• Sports Business Analyst: Analyze market trends, financial data, and industry insights to inform business decisions in the sports sector.
• Sports Facilities Manager: Manage sports venues and facilities, ensuring they are well-maintained, safe, and efficient for athletes, fans, and events.
• Sports Sales and Sponsorship Manager: Manage sales teams, negotiate sponsorship deals, and generate revenue through ticket sales, merchandise, and corporate partnerships.
• Sports Media and Broadcasting Manager: Oversee media rights, broadcasting contracts, and digital media strategies for sports organizations.
• Sports Public Relations (PR) Manager: Manage the public image and reputation of sports organizations, athletes, and events through PR campaigns and media relations.
• Sports Entrepreneur: Start and manage sports-related businesses, such as sports academies, fitness centers, or sports technology startups.
• SSports Education and Development: Teach sports management courses at educational institutions or work in sports development programs to nurture talent and promote sports at the grassroots level.
• Sports Community Engagement Manager: Engage with local communities, fans, and stakeholders to build support for sports organizations and promote social responsibility initiatives.
• Sports Law and Legal Consultant: Specialize in sports law, providing legal counsel to sports organizations, athletes, and governing bodies.
• Sports Social Media Manager: Manage social media accounts and online presence for sports organizations and athletes to engage with fans and build brand awareness.
• Sports Data and Technology Specialist: Work with sports tech companies to develop and implement innovative technologies for sports performance analysis, fan engagement, and operations.

• Indian Institute of Management Bangalore (IIMB): IIM Bangalore offers a General Management Program (GMP) with a specialization in Sports Management.
• Symbiosis Institute of Business Management (SIBM), Pune: SIBM Pune offers an MBA program with a specialization in Sports and Event Management.
• International Institute of Sports Management (IISM), Mumbai: IISM specializes in sports management education and offers MBA programs in sports management.
• National Academy of Sports Management (NASM), Mumbai: NASM offers MBA programs and postgraduate diploma courses in sports management.
• Indira Group of Institutes, Pune: Indira Group offers an MBA program with a specialization in Sports Management.
• Narsee Monjee Institute of Management Studies (NMIMS), Mumbai: NMIMS offers an MBA in Sports Management as part of its MBA program.
• Lovely Professional University (LPU), Punjab: LPU offers an MBA program in Sports Management.
• Chandigarh University, Punjab: Chandigarh University offers an MBA program in Sports Management.
• Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata: IISWBM offers a Sports Management program as part of its MBA curriculum.
• Maulana Abul Kalam Azad University of Technology (MAKAUT), West Bengal: MAKAUT offers an MBA program in Sports Management.
• Maharshi Dayanand University (MDU), Haryana: MDU offers an MBA program in Sports Management.
• Barkatullah University, Bhopal: Barkatullah University offers an MBA program in Sports Management.
• Poornima University, Jaipur: Poornima University offers an MBA program in Sports Management.